WORK
CASE STUDY
Government & Public Organizations
Explaining a New Funding Program: Animated Launch Video
The client:
Israel Innovation Authority, a government agency.
The Issue:
Entrepreneurs and companies were unclear about the purpose of the new Mofet Program, its eligibility criteria, and how it could benefit them. This uncertainty limited applications and slowed program adoption.
Our proposal:
A concise, engaging motion design video to introduce the Mofet Program, explain its objectives, and clearly outline who can apply. Designed in a clear, friendly style, the video makes complex information easy to understand and encourages relevant businesses to take action. Distributed via the Authority’s website, social media channels, and direct email to targeted audiences.
Our solution:
The video helped clarify information about the program, generated high exposure, and received positive feedback from stakeholders.
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CASE STUDY
Training & Educational Videos
Clarifying ER Procedures: A Silent Animated Guide
The client:
Clalit, a leading healthcare service
provider in Israel.
The Issue:
Patients often feel helpless and frustrated when visiting the ER because they don’t know what to expect.
Our proposal:
A brief, silent animated video to guide patients through ER procedures, easing anxiety.Shown on ER screens and sent via SMS after registration, available in three languages.
Our solution:
A significant increase in customer satisfaction and higher patient cooperation in the ERhave been reported as a result.
More examples...
CASE STUDY
Promotional & Marketing Videos
Social Media Marketing Video for a Detox Product
The client:
SPELL Detox Capsules
The Issue:
Consumers, especially women, were unfamiliar with SPELL’s unique detox capsulebenefits.
The brand needed a compelling way to build trust, raise awareness, and breakthrough the noise in a crowded wellness market.
Our proposal:
A short, engaging animated video designed specifically for social media. The video featuresbold visuals and storytelling to highlight the benefits of the detox capsules, explain howthey work, and connect emotionally with women seeking wellness and balance.
Our solution:
The video exceeded 1 million views across platforms. SPELL experienced a dramatic boostin brand awareness, a sharp increase in sales, and a significantly expanded audience. Theproduct gained a stronger market position and is now recognized as a leading player in itscategory.
